3 Reasons Every Business Needs Video:
It’s no secret that video is quickly becoming the most powerful and effective marketing tool for online businesses.
1. Video Increases Conversion Rates
A study by Retail Touchpoints showed that shoppers who viewed video were 174% more likely to make a purchase.
2. Video Can Boost The SEO Of Your Website
Video improves your website’s search engine ranking because most major search engines give preference to pages that include video, and because pages with video are more likely to receive backlinks.
3. Video Improves Customer Satisfaction
Video is simple and easy to understand, so it aids customer comprehension of products and services. Customers who watch videos are less likely to return products and lodge complaints (52% less likely, in a 2012 study by Website Magazine.)
What’s The Best Kind Of Video To Market Your Business?
Videos are most effective when they’re short and simple, extremely informative, and funny!
Animated videos are all of the above.
7 Benefits of Animated Videos:
1. Animated Videos Are Eye-Catching And Attention-Grabbing
Animation uses simple lines, bright colors, and constant movement to keep your viewer’s attention glued to the screen. We automatically want to watch it – that’s why even infants and children love cartoons.
2. Animated Videos Are Easy To Understand
Animation is perfectly suited to impart information is a clear, simple manner. Your animated video can include charts and graphs that will be easily comprehended because they move and flow along with a verbal explanation.
3. Animated Videos Appeal To Everyone
Unlike regular human actors, animation has no real age, race, or nationality. As the Internet increasingly becomes a global marketplace, you want your videos to appeal to all types of people in all places.
4. Animated Videos Can Be Used For Any Product, Service, Or Topic
You may think that animation isn’t “serious” enough for some uses, but animation makes a complex or difficult topic more accessible and interesting, and less intimidating. Consider the Oscar-winning film “Argo”, which uses a cartoon/animated sequence as an introduction to the history and politics of Iran.
5. Animated Videos Are Excellent For Brand Development
Animation allows you to seamlessly incorporate logos, color schemes, and brand images into your video. With animation, your settings and actors can evolve without fundamentally changing – this allows you to build recurrent themes and brand icons over a series of videos.
6. Animated Videos Are Professional
As online videos become more popular, the Internet is flooded with low-quality, homemade movies from shady characters. Since animation can’t be whipped up by any old schmoe, an animated video automatically indicates reliability and substance.
7. Animated Videos Can Be Used In A Variety Of Venues
Your video can be used to promote your business on your website and through social media like Facebook and YouTube. It can also be used for a variety of other purposes like tradeshows, meetings, and presentations.
No matter what your business, video is one of the smartest investments you’ll ever make. So what are you waiting for? Sit down, get brainstorming, and imagine how your message can become truly animated!