Becoming a Sought-After Social Media Manager, with Rachel Pedersen

  How do you imagine a social media manager? You are probably thinking of some hapless unpaid intern, right? Someone who writes generic branded posts from a corporate account – and immediately folds under pressure when they have to interact with an upset customer. You are probably not picturing a […]

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Brian Kurtz – the Legend of Direct Marketing

  We have a question for you: What can a famous ad man who died in 1934 teach you about marketing your business today, in the 21st century? It sounds like a riddle, but it’s a legitimate question. And the answer is – a huge amount! These days, the conversation […]

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The Science of Facebook Ads That Convert, with Amanda Bond

  Social media marketing is weird. So many people – most of them smart marketers – treat it as the best thing ever… with very little evidence. Why do we say that? Just go ahead and look at any big brand’s Facebook page, Twitter account, or any kind of social […]

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Build a Company Culture You Can Be Proud of, with Dave Will

  Let’s take two very similar companies. They are both in the same industry, selling products and services of roughly the same quality. They have the same number of employees (give or take). Both of them spend a fortune on their office spaces: think ping-pong tables, free salad bars, fabulously […]

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How to Raise Capital Like a Pro, with Warren Lorenz

  You know what’s ironic (and a little sad, to be honest)? Lots of entrepreneurs are terrible with money. They aren’t good at investing it. And they are even worse at asking for it. And not just from customers – from investors, too! For every terrible pitch you see on […]

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