Should Your Whiteboard Videos Scare People to Action?

  It’s an age-old debate: How far should you go when trying to tell your customers about the undesirable effects of not purchasing your product or service? Some companies fall on the side of positivity. They want to always talk about the good things that customers will experience from doing […]

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How to Use Stories to Sell More

    It’s a fact — stories can help you sell more. Why do you think we’re constantly making whiteboard videos that use stories as their backbone? Stories are human’s natural way to distill complex ideas (and isn’t everything complex these days?) into simple and enjoyable lessons. If they were […]

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Reality Rally Fun for Funds Weekend

michelles place

    Imagine a weekend of fun games in the beautiful outdoors of Old Town Temecula, California… Hanging out and with 120 of your favorite reality TV stars from 40 different shows, enjoying great food, music, and wine… All culminating in an incredible “Amazing Race” style event that’s as exciting […]

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3 Ways to Make Your Videos Convert Better

    As awesome as whiteboard videos are, not all of them are created equal. Making a great one that converts like crazy is like preparing an incredible meal — a little planning and attention to detail can make all the difference. Here are 3 proven ways to make your […]

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The Secret Behind Ultra-Persuasive Whiteboard Videos

There are many different types of persuasive whiteboard videos… The explainer video that explains your new idea or concept to people… The opt-in video that helps you persuade people to sign up to your email list by dangling a nice juicy carrot in front of them… The crowdfunding video that inspires […]

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Education Is the New Selling

Once upon a time, when someone wanted to buy something, they went and talked to a salesperson. Not anymore. It’s not that the salesperson is obsolete. Far from it. It’s just that contacting a salesperson isn’t the first thing customers do anymore. Instead, they go to the web looking for […]

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3 Ways to Use Language to Connect With Your Customers

    Psst. Here’s a secret your customers won’t tell you… Jargon can send them packing as surely as citronella candles repel mosquitos. It’s true. Confuse them even a little, and they’ll just quietly slink away and head for a competitor’s site. Yes, that’s a brutal fact. But a fact […]

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How to Create Video Titles That Make People Drool

best titles for videos

    You’ve got this kickass video. Now it’s time to get it played! But people have so many options when it comes to videos. How can you get them to invest their scarce and valuable time into yours? The answer: With a title that makes it irresistible to them. […]

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Why Do Whiteboard Videos Work So Damn Well?

    Everyone knows you need to be using the powerful medium of video to market your products and services in today’s ultra impatient, text-phobic online environment. But…are whiteboard videos right for you? To answer that question, it’s important to understand why whiteboard videos work so damn well. The key […]

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