Your Most Important Story Is One You Can’t Tell

    By now, everyone knows they need to be telling stories if they want to get people’s attention in this crazy, overcrowded world of information we live in. Not only are stories fun, they also work like mental shortcuts that help us cut through all the noise and clutter, […]

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Are Your Customers Loyal?

“The heart has its reasons, of which reason knows nothing.” -Blaise Pascal There are two types of repeat business. Most people get them confused. There’s the one type, where someone buys something from a company over and over again, for a specific reason. Maybe because… They have the best price […]

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Short And Sweet

Once you’ve decided to create a piece of video content, one of the first questions that comes up is, how long should it be? The data on this one is clear: what we know is that, in general, people are more likely to watch videos that are shorter. Not only […]

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Begin with the End

  One of the trickiest things about content marketing is trying to figure out what to include and exclude in each piece of content you create. We live in complex times…or what we call the “More Than” age…where no job, business or product can easily be summed up in one […]

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Video Makes Everything Better…Including Press Releases

    Want to supercharge your press release for maximum engagement? We’ve got the answer…(drumroll)… Video! Yeah, I know, we’re always talking about the awesomeness of video. How it does everything from cure a persistent case of hiccups, to striking fear and doubt into the hearts of all your “old […]

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Micro Tip #3: Still The #1 Key To Generating Sales Online

  There’s no shortage of online marketing buzzwords out there… Lots of them have value, but without one staple ingredient covered in the micro-tip video below, none of them will get you the results you’re looking for. You may want to watch this one twice… Because the best online marketers […]

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The Science of Sharing: Getting Them To Share Your Content

  What should you say in your emails, Facebook, Twitter or blog posts that will make people share it? Even the best marketers have moments of scratching their heads asking, “Why didn’t anyone care?” Or sometimes… asking their audience to “Please share!” But, how can you get them inspired enough […]

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Micro Blog Tip #2: Don’t Over Promise

  The second in our Micro Tip Series! Ever get super pumped about all the information you want to share with your audience only to get caught under a mountain of overwhelm when it comes time to share it? This micro tip from Erik, should set your mind at ease.  

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Think Like a Publisher

    Publishers typically don’t put out crappy content just for the sake of publishing something. A publisher knows what its audience wants and delivers. So before talking about you as a publisher, let’s talk about you as a customer. How much content are you reading that actually helps you? […]

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Five Tips to Tell A Better Story

    I have a few things on my resume. Speaker is not one of them. Yet, I was invited to speak on storytelling in front of a fantastic group of CEOs yesterday.  Sometimes I forget about the Curse of Knowledge (something I learned yesterday). What I mean by that […]

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