Is Your Marketing Being Defeated By This Secret Enemy?

    Every time you write about your business, an invisible fight takes place. In fact it happens any time you do any sort of communicating about your business; whether you’re shooting a commercial, making a pitch, or even just telling someone what you do at a networking event or […]

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Want Your Customers To Buy? Tell Them How

    Have you ever created what seemed like a very convincing piece of content…chock full of emotion, urgency, scarcity, authority, and as many other psychological triggers as you could cram in there… Yet somehow you ended up shaking your head at the results? Think back: Did you tell the prospect […]

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The Secret Ingredient To A Killer Explainer Video

The explainer video: it’s probably the quickest and most effective way to help people understand a brand new concept. Whether you have a tech startup that lets people shop in a new and improved way, or a financial services business with a “secret sauce” that makes you totally special, the […]

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One Key Roadblock To Getting Great Content Shared

    You’ve just completed a great piece of content you know your clients and prospects are going to love. It addresses all their most burning problems, the ones that keep them awake at night, and points them in a beautiful new direction for solving them. You show it to […]

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Why You Shouldn’t List All Your Product’s Benefits

  Most people know by now that when they’re marketing a product or service, they need to hammer home the benefits that come from using it. The idea is simple. If you’re selling an iPhone skin, you don’t just mention that it’s made of high quality rubber…you should also point […]

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A Proven Approach To Creating Shareable Content

  Can we agree that we all love to recommend professionals we trust to our friends, family, neighbors, and anyone who will listen? Today, with Facebook, Twitter and LinkedIn, it’s out of control! Everyone’s always asking for recommendations for a roofer, golf coach, or nutritionist, and these questions are a […]

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How Empathy And Confidence Supercharge Your Talent

    A friend of mine walked into a chiropractor’s office last year. She was 7 months pregnant, in lots of pain, and feeling pretty desperate. Her doctor had prescribed her some pain meds, but they didn’t work. At all. So here she was visiting a chiropractor for the first […]

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Your Most Important Story Is One You Can’t Tell

    By now, everyone knows they need to be telling stories if they want to get people’s attention in this crazy, overcrowded world of information we live in. Not only are stories fun, they also work like mental shortcuts that help us cut through all the noise and clutter, […]

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Are Your Customers Loyal?

“The heart has its reasons, of which reason knows nothing.” -Blaise Pascal There are two types of repeat business. Most people get them confused. There’s the one type, where someone buys something from a company over and over again, for a specific reason. Maybe because… They have the best price […]

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