When Is It Okay To Sell Features?

    You hear the mantra all the time, “Sell benefits, not features!” But like all seemingly rigid structures, the benefits-not-features rule is made to be broken. Sometimes. First, let’s recap what the mantra means in the first place. Because it’s one of the most easily misunderstood rules of thumb […]

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I’m Dreaming of a Whiteboard Christmas

    I’ve said it before, and I’ll say it again: Whiteboard videos make everything better! Even the holiday season. Here are two ways you can use whiteboard videos to give business a boost in November and December, while also having tons of fun! Video greeting cards This is an […]

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Want More Leads? Try A Whiteboard Video

    This new study from Software Advice contains a couple of really exciting nuggets for anyone currently taking advantage of video marketing (or thinking about it) to promote their business. The first is that video is now the most used type of content online. Over 90% of of the […]

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Three Ways to Use Whiteboard Animation Video

One of the awesomest things about whiteboard animation videos is their versatility. You can do so much with them! And the possibilities are limited only by your imagination. Here are just a few of the ways we’ve helped our clients to communicate their big ideas using whiteboard magic… 1. Explaining […]

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How Long Should My Whiteboard Animation Video Be?

    One of the most common questions our clients ask us is, “How long should my whiteboard animation video be?!” This is a really good question — the last thing you want to do is create an amazing video, but have people click away after a few seconds because […]

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Make Your Talk Better With Genius Boards

You’re on stage giving a talk. You’re in the zone, delivering value, and everyone’s loving it. After all, they’re here to see YOU. But, much as they do love you, there is one slight drawback for them… They need a way to retain everything you say. Easier said than done […]

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A Powerhouse Persuasion Tool That Sells While You Sleep

    Influence is a handy little tool in business. And an awesome animated whiteboard video can help you get it. (Or supercharge it, if you’ve already got it.) I can prove it. You may be familiar with Robert Cialdini’s classic book, Influence: The Psychology of Persuasion. So many diverse […]

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How To Help Your Brand Reach The Tipping Point

    Are you trying to get everyone to spread the word about your company? Maybe you’d be better off focusing on just 3 people instead. I’m talking about what bestselling author Malcolm Gladwell–in his game changing book, The Tipping Point–calls the “Connectors,” “Mavens,” and “Salesmen” of the world. These […]

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