How to Balance Logic and Emotion in Your Whiteboard Video

Remember your favorite high school teacher? Chances are, you also remember quite a bit of the stuff she taught you. That’s because we retain information better when we have an emotional connection to something. Think of a kid recalling a trip to Disney World versus a trip to the department […]

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Want a Great Whiteboard Video? Pop an Objection Into It

  Okay I know that sounds weird. Why would you slip an objection into your own marketing video? The answer is simple: because you’re not there to answer the objection when your customer brings it up. It might seem counterintuitive, but being the “customer advocate” and getting out in front […]

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A Whiteboard Video Starring…You!

There’s a big mistake that lots of businesses make when they create their otherwise awesome whiteboard video… And that is leaving the business OWNER out of the video. Yes, it’s true that the “hero” of the video needs to be your CUSTOMER… But that doesn’t mean that you can’t be […]

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The Key to Creating a Whiteboard Video People Remember

    If you want your whiteboard video to be really successful, people need to remember it. If you can achieve that, then you’ve increased your ROI exponentially. Because even though people may watch it once or twice, they’ll “see” it again countless times in their mind later on, leading […]

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Should Your Whiteboard Videos Scare People to Action?

  It’s an age-old debate: How far should you go when trying to tell your customers about the undesirable effects of not purchasing your product or service? Some companies fall on the side of positivity. They want to always talk about the good things that customers will experience from doing […]

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How to Use Stories to Sell More

    It’s a fact — stories can help you sell more. Why do you think we’re constantly making whiteboard videos that use stories as their backbone? Stories are human’s natural way to distill complex ideas (and isn’t everything complex these days?) into simple and enjoyable lessons. If they were […]

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Reality Rally Fun for Funds Weekend

michelles place

    Imagine a weekend of fun games in the beautiful outdoors of Old Town Temecula, California… Hanging out and with 120 of your favorite reality TV stars from 40 different shows, enjoying great food, music, and wine… All culminating in an incredible “Amazing Race” style event that’s as exciting […]

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