Nine Reasons Why Online Video Advertising Kicks Television’s Butt

The Draw Shop | Whiteboard Animation Video

A recent survey found that 70% of senior advertising executives are planning to shift more of their television advertising budget over to online video advertising. The news isn’t surprising.  Online video advertising kicks television’s butt in so many ways. Here are just 9 of them: It’s cheaper. If you want […]

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Five Signs Your Homepage Is Costing You Sales

The Draw Shop, Home of Kick-Butt Whiteboard Animation Videos

Your homepage is the single most powerful tool you have to build a relationship with potential customers and encourage them to try your product or service. (Outside of actual salespeople, of course.) It’s the first thing visitors see when they arrive at your website via a search engine or a […]

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Breaking Bad: The Power Of Brilliant Content Marketing

The Draw Shop User Created Content

If you’re one of the millions of Breaking Bad fans out there like me, you’re probably waiting with bated breath for the lasts episode to air—simultaneously terrified to find out what happens to the characters and heartbroken to consider that all too soon, it’s going to be over. While I’ll […]

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5 Videos to Drive Your Customers Through the Buying Cycle

The Draw Shop | The Buying Cycle

If you’ve been in sales or marketing for any length of time, you’ll be familiar the term, “buying cycle.” It’s the journey customers embark on as they go from… AWARENESS – when a customer first becomes aware of your product. CONSIDERATION – when a customer starts evaluating your product as […]

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How to Transform Your “Terrible” Ideas Into Brilliance

I was reading through Seth Godin’s blog the other day when I came across the following observation:  “All good ideas are terrible—until people realize they are obvious. If you’re not willing to live through the terrible stage, you’ll never get to the obvious part.” It’s so true… people will often […]

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Super Success Stories | Mimic Technologies

How Did This Company Used Whiteboard Animation to Boost Revenues by $250,000 – $300,000? Mimic Technologies knew their website was costing them business. Without a clear and engaging description of the main problem they solve for visitors, the site wasn’t doing a great job of conveying the value they offer.  […]

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Six Marketing Video Metrics You Need To Worry About

How do you measure the success of a marketing video? Is it the number of views it gets? The number of shares it generates? Or the number of people who sign up for your YouTube channel after watching it? While all of these numbers are helpful to know, they don’t […]

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Don’t Let Your Marketing Suck | Five Reasons It Might

Marketing genius Seth Godin recently said that “more people are doing marketing badly than any other profession I can imagine.” He chalks it up to the fact that everyone is a marketer these days, and that most people who do marketing are experts at something else and are basically making […]

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Evidence That Video Is Necessary

The Draw Shop Kick Butt Whiteboard Animation Videos

That’s the statement Bonfire Labs makes in the video it created to kick off the recent RealSEO Video Marketing Summit: It illustrates the power of online video with great graphics, tight writing, and snatches of popular online ads that spread like wildfire across the Internet and became part of the […]

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