How to Reclaim Your Time and Freedom as a Business Owner – and Still Get a Ton of Stuff Done, with Ross Johnson

Business owners have this uncanny ability to run themselves into the ground. They look at multiple projects, a calendar chock-full of back-to-back and overlapping appointments, and a to-do list seven miles long, and think: “Sure, it’s totally reasonable that I should be doing all this!” No, it’s not, dear entrepreneurs. […]

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4 Strategies to Turn Your Mistakes, Failures, and Negatives into Effective Marketing Messages

  What if everyone finds out you’re not perfect? What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public misstep, every business failure? Will they abandon you? That’s a scary thought. And it’s a real possibility. Everywhere we look, we […]

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The Surprising Reason Your Brilliant Marketing Video Isn’t Converting – and How to Fix It

  By any standard, your marketing video is a masterpiece of persuasion. Well, by any standard except one – it doesn’t convert well. Or at all. It doesn’t make any sense! Everything about your video grabs people by the brain and hooks them instantly. Customers should be coming to you […]

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The “Cinematic” Guide to Creating Unforgettable Whiteboard Videos

  Movies and advertising have a lot in common. One of those common traits is, people quickly forget the majority of films and adverts they see. Only the lucky few “stick” in people’s memory, and become a source of inspiration for countless imitations. They are remembered, quoted, and even plagiarized. […]

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4 Strategies to Spread Your Message in a Market That Doesn’t Believe Anything You Say

  Imagine you’re talking to your neighbor about household chores. At some point, the conversation drifts towards mowing the lawn. Your neighbor complains that she can’t, for the life of her, find a decent lawn-mower to use. They are either too expensive, or too unwieldy, or break too easily. You […]

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