by thedrawshop | Jun 3, 2021 | Business Brilliance, Marketing
The two main ingredients of business success are: Having a solid (preferably life-changing) offer to sell, and Knowing exactly who your ideal customers are. Just put #1 in front of #2, and watch the sales flood in… right? Right? In practice, things are a tad more...
by thedrawshop | May 27, 2021 | Marketing, Video Marketing
Video is the most versatile marketing tool available to entrepreneurs, hands down. But 99 times out of 100, businesses use it for one thing: generating leads. Now, don’t get me wrong — creating a consistent flow of high-quality leads is critical to the success of...
by thedrawshop | May 20, 2021 | Marketing, Video Marketing
Sometimes, entrepreneurs ask me, “Summer, what’s a good low-cost way to get into video marketing?” Easy! Do this: Get in front of a decent camera and mic (your iPhone will do at the beginning) Deliver the message your customers need to hear — directly Teach them....
by thedrawshop | May 13, 2021 | Content Marketing, Marketing, Video Marketing
Wanna know the not-so-secret method to grow your business with video marketing? Deliver valuable, relevant content to your customers, consistently. That’s the shortest, straightest path to earning their attention, trust, and eventually — business. Well, you may be...
by thedrawshop | May 5, 2021 | Business Brilliance, Marketing, Video Marketing
What separates a marketing video that drives engagement and conversions… from a video that makes viewers quit part-way through — and immediately forget what they saw? Every marketer and business owner wants to know the answer to this question. If only we could get...
by thedrawshop | Apr 28, 2021 | Business Brilliance, Marketing
I know, I know. The idea of making it harder for customers to buy from you sounds ridiculous on the surface. At every turn marketers and business owners are told that friction is the enemy of conversions. That they need to make it as effortless as possible for leads...
by thedrawshop | Apr 21, 2021 | Business Brilliance, Marketing, Video Marketing
For many entrepreneurs, “video marketing” might as well mean “video advertising.” Their idea of a marketing video begins and ends with a lead gen ad — an important asset, to be sure… but probably not the most effective choice for most entrepreneurs. Outside of...
by thedrawshop | Apr 20, 2021 | Backstage Business
Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are...
by thedrawshop | Apr 14, 2021 | Content Marketing, Marketing, Video Marketing
You invest a ton of time, energy, and resources in your B2B marketing videos. You know that, when done right, they could become the most valuable marketing assets for your brand — attracting and converting ready-to-buy leads 24/7, like the world’s most dedicated...
by thedrawshop | Apr 13, 2021 | Backstage Business
Extraordinary results are determined by how narrow you can focus, and that’s exactly what we’re chatting about today with Chris Out. Chris is a growth consulting expert who is known globally for his exceptional business growth strategies. He has worked with the likes...