Cadey Charfen on Learning from a 6-Year-Old, Being a Female Entrepreneur, and Growing 8,000% in 3 Years


Saying that being an entrepreneur is hard is like saying water is wet – it’s accurate, sure, but it doesn’t tell you much beyond the obvious.

That’s why any time we can get a unique, fresh perspective on what it’s like to be an entrepreneur, we are delighted to share it with you. And today’s the day!

Today’s guest on Get Genius podcast, Cadey Charfen, views entrepreneurship – successful entrepreneurship, at least – as staying in a state of momentum.

As long as you are making consistent progress towards your business goals while avoiding overwhelm, you are preserving your momentum and growing.

This simple and elegant framework has helped Cadey and her husband Alex to co-found CHARFEN, one of the fastest-growing companies in America (recognized by Inc. Magazine for 3 years in a row), and achieve truly remarkable things.

Here’s a bit more background on Cadey and her impressive track record:

  • Before becoming an entrepreneur, Cadey was a veteran employee of Southwest Airlines, and got an inside look to one of the best-run companies in the world.
  • Cadey and her husband Alex created the CDPE designation for real estate agents, and trained over 47,000 real estate professionals to help homeowners avoid foreclosure. US Treasury credits CDPE with shaving 5 years off the housing crisis!
  • As President and Co-Founder of Charfen, Cadey is responsible for marketing and growth at the company. With her leading the team, Charfen managed to grow over 8,000% in just 3 years, breaking $10,000,000 in annual revenue.

And without further ado, let’s get some genius, courtesy of Cadey Charfen!

Click to read the full transcript

Here’s what you will learn:

Cadey’s story: working at Southwest Airlines, creating a superstar real estate agency, tackling America’s housing crisis, and co-founding Charfen [00:18]

Being a female entrepreneur, and putting yourself first in order to help others [03:15]

Educating children in a new way… and why Cadey’s eldest daughter learned Morse code [07:09]

How Cadey and Alex founded Charfen [15:45]

Discovering your strengths as an entrepreneur [18:36]

The idea of entrepreneurial momentum, and how to achieve it [19:51]

Living chemical-free [23:07]

Creating good habits and structure in your life – and kicking bad habits [28:50]

Cadey’s morning routine and rituals [32:30]

The non-negotiable importance of taking care of yourself [35:02]

Resources from Cadey:


Entrepreneurial momentum

Get Genius Podcast: Alex Charfen


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