There’s a big mistake that lots of businesses make when they create their otherwise awesome whiteboard video… And that is leaving the business OWNER out of the video. Yes, it’s true that the “hero” of the video needs to be your CUSTOMER… But that doesn’t mean that you […]
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The most crucial part of your video is often the hardest to write… The beginning. If you don’t nail it, your viewers won’t bother to see what comes next. Should you start with an exciting story? A compelling question? Amazing benefits? Actually… None of the above. Your video […]
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If you want your whiteboard video to be really successful, people need to remember it. If you can achieve that, then you’ve increased your ROI exponentially. Because even though people may watch it once or twice, they’ll “see” it again countless times in their mind later on, leading […]
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There are many different types of persuasive whiteboard videos… The explainer video that explains your new idea or concept to people… The opt-in video that helps you persuade people to sign up to your email list by dangling a nice juicy carrot in front of them… The crowdfunding video that inspires […]
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Creating a whiteboard video is no easy task. And I’m not talking about for the creator. Wait, no, I’m not saying it’s easy for us…but what I mean is that it’s equally difficult for you, as the client. That’s because you need to take your idea, and trust […]
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The explainer video: it’s probably the quickest and most effective way to help people understand a brand new concept. Whether you have a tech startup that lets people shop in a new and improved way, or a financial services business with a “secret sauce” that makes you totally special, the […]
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Howdy friends! We’re dog-diggety excited about our partnership with Ben Fisher and his posse at Steady Demand, experts in Google+. He’s hosting a Hangout On Air where we will be live whiteboarding the event. We even created a promo video to wet your whistle. Get the Draw On […]
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When our clients come to us to create their high converting whiteboard animation video, they always ask the following questions: “Should I do the voice myself?” “Should I choose a female or male voice over?” “Should they have an accent?” There’s a lot to decide on. Tone, accents, style… but […]
Read MoreBecause Halloween is right around the corner, we thought this would be the perfect time to let you in on an upcoming series, How To Pimp Your Video. Yes, it’s true. You can make your video even more awesome than ever before. Case in point: Machinima’s Draw My Life – […]
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All animation videos are not created equal. Some are incredible engagement tools that create instant fans who are excited to learn more about the product or company. And others… aren’t. (We are looking at you “talking head” videos… zzzzzzzzz ) Today we want to share our top five tips on […]
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