This Dead Simple Pricing Trick Will Give You More Sales

    Do you know what the problem is when selling a product or service? Even the best-qualified customers (ones who could really use it) can come up with dozens of excuses about why they shouldn’t buy it. So your customers leave and your sales under-perform. Trouble is, even if […]

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How to Balance Logic and Emotion in Your Whiteboard Video

Remember your favorite high school teacher? Chances are, you also remember quite a bit of the stuff she taught you. That’s because we retain information better when we have an emotional connection to something. Think of a kid recalling a trip to Disney World versus a trip to the department […]

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Want a Great Whiteboard Video? Pop an Objection Into It

  Okay I know that sounds weird. Why would you slip an objection into your own marketing video? The answer is simple: because you’re not there to answer the objection when your customer brings it up. It might seem counterintuitive, but being the “customer advocate” and getting out in front […]

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Education Is the New Selling

    Once upon a time, when someone wanted to buy something, they went and talked to a salesperson. Not anymore. It’s not that the salesperson is obsolete. Far from it. It’s just that contacting a salesperson isn’t the first thing customers do anymore. Instead, they go to the web […]

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Want More Leads? Try A Whiteboard Video

    This new study from Software Advice contains a couple of really exciting nuggets for anyone currently taking advantage of video marketing (or thinking about it) to promote their business. The first is that video is now the most used type of content online. Over 90% of of the […]

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