A Powerhouse Persuasion Tool That Sells While You Sleep

    Influence is a handy little tool in business. And an awesome animated whiteboard video can help you get it. (Or supercharge it, if you’ve already got it.) I can prove it. You may be familiar with Robert Cialdini’s classic book, Influence: The Psychology of Persuasion. So many diverse […]

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How To Help Your Brand Reach The Tipping Point

    Are you trying to get everyone to spread the word about your company? Maybe you’d be better off focusing on just 3 people instead. I’m talking about what bestselling author Malcolm Gladwell–in his game changing book, The Tipping Point–calls the “Connectors,” “Mavens,” and “Salesmen” of the world. These […]

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Are You Starting With Why?

    Are you marketing backwards? Chances are, the answer is yes. Let me explain. In his awesome book, Start With Why: How Great Leaders Inspire Everyone to Take Action, author Simon Sinek explains that the companies we LOVE to do business with (think Apple) all think, act, and communicate […]

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