5 Proven Strategies to Maximize Lifetime Client Value

    Acquiring new customers is hard – and expensive. By this logic, holding on to your existing customers should be the #1 priority of every business owner… right? Well, a lot of them don’t seem to understand it! And yet, customer retention is a balancing act every company has […]

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This Dead Simple Pricing Trick Will Give You More Sales

    Do you know what the problem is when selling a product or service? Even the best-qualified customers (ones who could really use it) can come up with dozens of excuses about why they shouldn’t buy it. So your customers leave and your sales under-perform. Trouble is, even if […]

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How to Balance Logic and Emotion in Your Whiteboard Video

Remember your favorite high school teacher? Chances are, you also remember quite a bit of the stuff she taught you. That’s because we retain information better when we have an emotional connection to something. Think of a kid recalling a trip to Disney World versus a trip to the department […]

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Want a Great Whiteboard Video? Pop an Objection Into It

  Okay I know that sounds weird. Why would you slip an objection into your own marketing video? The answer is simple: because you’re not there to answer the objection when your customer brings it up. It might seem counterintuitive, but being the “customer advocate” and getting out in front […]

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Education Is the New Selling

Once upon a time, when someone wanted to buy something, they went and talked to a salesperson. Not anymore. It’s not that the salesperson is obsolete. Far from it. It’s just that contacting a salesperson isn’t the first thing customers do anymore. Instead, they go to the web looking for […]

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