Want More Leads? Try A Whiteboard Video

    This new study from Software Advice contains a couple of really exciting nuggets for anyone currently taking advantage of video marketing (or thinking about it) to promote their business. The first is that video is now the most used type of content online. Over 90% of of the […]

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A Powerhouse Persuasion Tool That Sells While You Sleep

    Influence is a handy little tool in business. And an awesome animated whiteboard video can help you get it. (Or supercharge it, if you’ve already got it.) I can prove it. You may be familiar with Robert Cialdini’s classic book, Influence: The Psychology of Persuasion. So many diverse […]

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How To Help Your Brand Reach The Tipping Point

    Are you trying to get everyone to spread the word about your company? Maybe you’d be better off focusing on just 3 people instead. I’m talking about what bestselling author Malcolm Gladwell–in his game changing book, The Tipping Point–calls the “Connectors,” “Mavens,” and “Salesmen” of the world. These […]

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Are You Starting With Why?

    Are you marketing backwards? Chances are, the answer is yes. Let me explain. In his awesome book, Start With Why: How Great Leaders Inspire Everyone to Take Action, author Simon Sinek explains that the companies we LOVE to do business with (think Apple) all think, act, and communicate […]

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