Is Your Marketing Being Defeated By This Secret Enemy?

    Every time you write about your business, an invisible fight takes place. In fact it happens any time you do any sort of communicating about your business; whether you’re shooting a commercial, making a pitch, or even just telling someone what you do at a networking event or […]

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Want Your Customers To Buy? Tell Them How

    Have you ever created what seemed like a very convincing piece of content…chock full of emotion, urgency, scarcity, authority, and as many other psychological triggers as you could cram in there… Yet somehow you ended up shaking your head at the results? Think back: Did you tell the prospect […]

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One Key Roadblock To Getting Great Content Shared

    You’ve just completed a great piece of content you know your clients and prospects are going to love. It addresses all their most burning problems, the ones that keep them awake at night, and points them in a beautiful new direction for solving them. You show it to […]

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Why You Shouldn’t List All Your Product’s Benefits

  Most people know by now that when they’re marketing a product or service, they need to hammer home the benefits that come from using it. The idea is simple. If you’re selling an iPhone skin, you don’t just mention that it’s made of high quality rubber…you should also point […]

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Short And Sweet

Once you’ve decided to create a piece of video content, one of the first questions that comes up is, how long should it be? The data on this one is clear: what we know is that, in general, people are more likely to watch videos that are shorter. Not only […]

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Begin with the End

  One of the trickiest things about content marketing is trying to figure out what to include and exclude in each piece of content you create. We live in complex times…or what we call the “More Than” age…where no job, business or product can easily be summed up in one […]

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Micro Tip #3: Still The #1 Key To Generating Sales Online

  There’s no shortage of online marketing buzzwords out there… Lots of them have value, but without one staple ingredient covered in the micro-tip video below, none of them will get you the results you’re looking for. You may want to watch this one twice… Because the best online marketers […]

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The Science of Sharing: Getting Them To Share Your Content

  What should you say in your emails, Facebook, Twitter or blog posts that will make people share it? Even the best marketers have moments of scratching their heads asking, “Why didn’t anyone care?” Or sometimes… asking their audience to “Please share!” But, how can you get them inspired enough […]

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Micro Blog Tip #2: Don’t Over Promise

  The second in our Micro Tip Series! Ever get super pumped about all the information you want to share with your audience only to get caught under a mountain of overwhelm when it comes time to share it? This micro tip from Erik, should set your mind at ease.  

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