by Summer Felix | May 22, 2018 | Cartoon Animation, Interactive Video
It’s not enough for your marketing video to look good, or even great. That’s only half the battle – and the less important half at that! Your video content also needs to be short and effective. It needs to convert – and do it quickly. Otherwise why would you invest so...
by Summer Felix | Dec 1, 2017 | Interactive Video
Let’s play a word association game. We say something, you respond with the first thing that comes to mind. Ready? “Corporate training videos!” You said “boring,” didn’t you? Fair enough. Can’t argue with the truth. And the truth is, if you were to look at every...
by Summer Felix | Oct 30, 2017 | Customer Engagement, Interactive Video
You must be tired of the E-word by now. (We know we are… a little bit!) For the past few weeks, we have talked a lot about the benefits of using interactive video technology — but we kept focusing on engagement. Today, we’ll talk about all the other benefits of...
by Summer Felix | Oct 27, 2017 | Customer Engagement, Interactive Video
It’s true. Adding interactivity to your marketing video will make it more engaging. But it’s not enough. Sure, it will give your viewers a reason to stick around longer. They will play around with the video, possibly even finish it. Your marketing person will pop the...
by Summer Felix | Oct 23, 2017 | Advertisement, Interactive Video, Marketing
Wait. This can’t be right. Surely, nobody loves advertising! Well, aside from marketers themselves, and the people who attend “The Night of the AdEaters.” Or do they? Here’s the truth: While traditional ads are on the decline, interactive video advertising is stronger...
by Summer Felix | Oct 18, 2017 | Content Marketing, Interactive Video
When we talk to business owners about interactive video, sooner or later they say this: “I don’t know what I’d use it for!” That’s a valid concern. Before you spend a single cent on something so expensive and resource-intensive as interactive video, you want to have a...