The Anatomy of a Perfect Customer Testimonial

Forget advertising and celebrity endorsements: according to research, customers make up to 50% of buying decisions based on word of mouth and other people’s opinions. More often than not, there’s a direct correlation between how many testimonials and case studies you can cite to support your claims… and the revenue […]

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A Quick Guide to Growing Your Business with Giveaways

  Back in the early days of print advertising, plastering the word “FREE” all over your ads was considered the height of marketing sophistication. The question is, are things any different now? Well, yes – and no. Sure, marketing strategies and methods are now more advanced than ever before. But […]

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5 Marketing Tactics to Make a Windfall This Holiday Season

  Can you hear the holiday cheer getting louder? We sure can – the festivities are right around the corner! Holidays are the time of getting together with family, over-indulging on comfort food, and buying up everything in sight because it’s on sale. Yay, consumerism! To make sure that your […]

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