Steal These 4 Copywriting Formulas and Skyrocket Your Conversions

    Copywriting is the magical art of re-arranging words in ways that make you money. Without good copy, your business is doomed to fall short of its real potential. Now, most business owners think that good copy is all about the right words. That’s not entirely true. On the […]

Read More

How Much Info Should Your Whiteboard Video Convey?

    It’s the age old marketing dilemma… You have so much to say, but limited space to say it. What should you leave in, and what should you cut out? Sure, ideally you’d like to tell customers everything about your company, its history, your products, and how you’re head and […]

Read More

Figure Out What Really Makes Your Customers Tick In 3 Easy Steps

    You’ve got something awesome you want to sell. And no doubt there are people who want to buy it. But before they purchase this awesome thing, they need something else. Yes, no matter how amazing your product/service/idea/etcetera is, it isn’t the most important part of the transaction. You know […]

Read More

Should Your Whiteboard Videos Scare People to Action?

  It’s an age-old debate: How far should you go when trying to tell your customers about the undesirable effects of not purchasing your product or service? Some companies fall on the side of positivity. They want to always talk about the good things that customers will experience from doing […]

Read More

How to Use Stories to Sell More

    It’s a fact — stories can help you sell more. Why do you think we’re constantly making whiteboard videos that use stories as their backbone? Stories are human’s natural way to distill complex ideas (and isn’t everything complex these days?) into simple and enjoyable lessons. If they were […]

Read More

3 Ways to Make Your Videos Convert Better

    As awesome as whiteboard videos are, not all of them are created equal. Making a great one that converts like crazy is like preparing an incredible meal — a little planning and attention to detail can make all the difference. Here are 3 proven ways to make your […]

Read More

3 Ways to Use Language to Connect With Your Customers

    Psst. Here’s a secret your customers won’t tell you… Jargon can send them packing as surely as citronella candles repel mosquitos. It’s true. Confuse them even a little, and they’ll just quietly slink away and head for a competitor’s site. Yes, that’s a brutal fact. But a fact […]

Read More