by thedrawshop | Jan 26, 2022 | Business Brilliance, Content Marketing, Marketing
Automatic. Dull. Generic. Soulless. Rigid. Limp. Numbing. 99% of marketing copy you’ll find online fit all these unflattering adjectives, and then some. It doesn’t stop people in their tracks and command undivided attention. It doesn’t leave anyone thrilled to learn...
by thedrawshop | Jan 12, 2022 | Marketing
Referral marketing is like flossing. We all know it’s important. We all say we do it religiously whenever anybody asks. (And we make sure to look appropriately scandalised by the question.) But deep down, we know the truth… We know that we could stand to floss more...
by thedrawshop | Dec 29, 2021 | Marketing, Video Marketing
Guess what? We are 2 days away from a brand-new year! Which means you can’t swing a cat without hitting a whole bunch of articles about “69 video marketing trends you MUST capitalize on in 2022” — or similarly outrageous titles. Every December, you’ve got a crop of...
by thedrawshop | Nov 3, 2021 | Business Brilliance, Marketing
If you sell anything online, sooner or later you will want to set up a sales page for your offer. But what makes a persuasive, high-converting sales page? That, right there, is the million-dollar question (literally!). An effective sales page is much more than a...
by thedrawshop | Oct 28, 2021 | Business Brilliance, Marketing
We’re nearing the end of the spookiest month of the year! So today, let’s talk about things that go bump in the night and send a chill down your spine. And for us entrepreneurs, nothing curdles the blood and quickens the pulse like the thought of our marketing...
by thedrawshop | Oct 14, 2021 | Marketing, Video Marketing
Frustrating, isn’t it? All those potential customers who’d be a perfect fit for your business are out there on Instagram, right at your fingertips… and just out of reach. But hey, let’s not despair — after all, many of these people follow you. That means, you can...