Content Marketers Are Getting Scared

Content Marketers Getting Scared

You don’t need me to tell you that content is crucial to your marketing plan. Not only does content marketing increase engagement and brand loyalty; it generates more traffic and more leads. What you might need me to tell you is what kind of content and how much will really […]

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Two Simple Pills for Reversing Your Video Storytelling Lobotomy

Video Storytelling Lobotomy

Bottom line…videos rule the world. The proof? YouTube is the world’s #2 search engine. Too bad so many YouTube marketing videos suck.     The Problem: Like any storytelling medium that becomes obsessively popular, everyone jumps on board slinging an ever increasingly array of lobotomized drooling storytelling videos at your target […]

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Nine Reasons Why Online Video Advertising Kicks Television’s Butt

The Draw Shop | Whiteboard Animation Video

A recent survey found that 70% of senior advertising executives are planning to shift more of their television advertising budget over to online video advertising. The news isn’t surprising.  Online video advertising kicks television’s butt in so many ways. Here are just 9 of them: It’s cheaper. If you want […]

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Five Signs Your Homepage Is Costing You Sales

The Draw Shop, Home of Kick-Butt Whiteboard Animation Videos

Your homepage is the single most powerful tool you have to build a relationship with potential customers and encourage them to try your product or service. (Outside of actual salespeople, of course.) It’s the first thing visitors see when they arrive at your website via a search engine or a […]

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Breaking Bad: The Power Of Brilliant Content Marketing

The Draw Shop User Created Content

If you’re one of the millions of Breaking Bad fans out there like me, you’re probably waiting with bated breath for the lasts episode to air—simultaneously terrified to find out what happens to the characters and heartbroken to consider that all too soon, it’s going to be over. While I’ll […]

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5 Videos to Drive Your Customers Through the Buying Cycle

The Draw Shop | The Buying Cycle

If you’ve been in sales or marketing for any length of time, you’ll be familiar the term, “buying cycle.” It’s the journey customers embark on as they go from… AWARENESS – when a customer first becomes aware of your product. CONSIDERATION – when a customer starts evaluating your product as […]

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How to Transform Your “Terrible” Ideas Into Brilliance

I was reading through Seth Godin’s blog the other day when I came across the following observation:  “All good ideas are terrible—until people realize they are obvious. If you’re not willing to live through the terrible stage, you’ll never get to the obvious part.” It’s so true… people will often […]

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