When most people think about publicity, they imagine something along these lines…
Sending out 100 press releases, and hoping that one of them gets picked up by a media outlet. Or cold emailing a database of reporters – with the same boring, recycled pitch. Or going on sites like Help a Reporter Out and trying to snare some lazy correspondent who doesn’t want to do their own research and hunting for credible sources.
Needless to say, none of these methods work very well. Or at all. And after most business owners have tried them – and got horrendous results – they ditch the whole idea of getting publicity. They assume it doesn’t work any more.
After all, the traditional media is supposed to be dead, right?
That couldn’t be further from the truth. The media is still very much alive and kicking – and if you’re not using it to get free publicity for your business, or you’re still using the spray-and-pray approach we just described, you’re neglecting a powerful marketing tool.
A tool that could put your business in front of millions of potential customers, establish you as a peerless industry authority, and broadcast your message to the world – the way you want it to be heard.
Does that sound like something you’d like to accomplish? Well, give us 30 minutes of your time – and you’ll get more great PR advice than if you’d read 50 articles on the topic!
This week, we have prepared another terrific episode of Get Genius podcast for you. And this one is all about getting publicity for your company. Yes, even if you don’t run a billion-dollar business, and don’t have big-name reporters on speed dial.
Today, Summer sits down to talk to Andrew O’Brien, also known as “The Publicity Guy”. He runs an agency under the same name, and he knows how to get media coverage effectively.
More importantly, Andrew doesn’t just know it – he’s done it many times. Andrew has helped hundreds of clients get massive exposure through his agency. He has also appeared on countless global outlets, from NBC to Al Jazeera, to Huffington Post, to MTV… even before he became relatively famous.
If you want to learn the art and science of getting publicity from a true master, Andrew is the guy to listen to. In today’s interview, he will share his best tips, tactics, and strategies for getting media attention.
You will learn that it’s possible to build a relationship with a top reporter in 24 hours, how to present your story so it becomes irresistible to the media, why most publicity campaigns fail miserably… and more. And with that, we’ll leave you to enjoy the episode!
Here’s what you will learn:
[00:16] Introducing Andrew
[04:18] How Andrew lived through a hard childhood and witnessed war
[07:58] Surviving a suicide attempt and turning his life around
[11:30] The underrated superpower of using media
[14:30] How The Publicity Guy process came about
[18:18] Andrew’s advice on making your story more appealing to media outlets
[24:35] Where your passion comes from
[28:00] The superhero complex