Do you have movie buff in your life?
Then you’ve probably heard of a parlor game called “Six Degrees of Kevin Bacon.”
The premise of the game is: any actor who has ever acted on screen can be linked to Kevin Bacon in six steps or less. You can even look up your favorite actor’s “Bacon number” online – try it. Just be careful not to disappear down the rabbit hole…
…Aaand we just wasted 20 minutes doing that. Oops!
Now, why are we talking about this, when we should be lavishing you with business and marketing advice? Here’s why:
As an entrepreneur, you want to strive to be like Kevin Bacon. And we don’t mean that you should emulate his dashing good looks or his acting ability. Instead, focus on building relationships.
Talk to as many entrepreneurs and influencers as you can, as often as you can. Go out of your way to learn more about what they do, and be valuable to them. Cultivate your greatest asset: your access to the people who might help you, refer you, or work with you.
This is one of the most valuable things you can do for your business, at any stage – whether you’re a solopreneur or a billion-dollar brand.
We want to help you “crack the code” of successful, and profitable, relationship-building. So this week on Get Genius podcast, we are sitting down with a very special guest – Kevin Thompson.
Here’s why we are so excited to bring you this interview:
- Kevin is a genuine super-connector, and we’re not using this term lightly. He’s so well-connected that we could have called him “the Kevin Bacon of entrepreneurship” – but that would make things too confusing.
- Ever since he started his first business in 1997, Kevin has been bringing people together. Now he creates positive change on a global scale by connecting influencers from all walks of life, in all kinds of industries around the globe.
- Kevin’s work has impacted millions of people, and generated untold millions in revenue as a direct result. He is a close friend to some of the most influential entrepreneurs, professionals, and business owners in the world.
If you know Kevin, you’re only 1 or 2 introductions away from everyone you could possibly want to meet, or do business with. And in this episode of Get Genius podcast, we will pull back the curtain on Kevin’s genius, and tell you how he does it!
If you’ve ever struggled with building your “relationship capital” [08:10], making meaningful connections with entrepreneurs [22:10], and asking for help [17:50], this is the perfect interview for you. We will cover all of this and more, in the most actionable way possible – Kevin believes in giving people advice they can implement right away, and it shows!
Without further ado, please enjoy this conversation with Kevin Thompson.
Here’s what you will learn:
[00:16] Introducing Kevin
[03:41] The exact moment Kevin decided to become a connector
[08:10] Relationship capital, and how to build it for yourself
[12:53] Kevin’s Partnership Playbook
[17:50] How to reach out for help when you’re an entrepreneur
[22:00] Becoming an entrepreneur
[32:30] Relationship capital scorecard – measure your relationship capital
Resources from Kevin: