How to Be Ridiculously Efficient, with Marissa Brassfield

 

Being an entrepreneur is a puzzle with just two pieces.

Effectiveness, or focusing on the right things, and achieving everything you set out to do…

And efficiency, or doing all that as quickly as possible, with minimal waste of effort.

If you want to be a good anything – employee, athlete, parent, business owner, you name it – then pursuing effectiveness is just what the doctor ordered. You would instantly outperform most people, and coast on that for the rest of your life.

But if you want to be great, as in “the top 1% of the top 1%” in your chosen field or industry, mastering efficiency becomes the logical next step.

You need to look for ways to do what you do better, faster, and smarter – producing 10x to 100x the results of everybody else.

That’s a tall order, isn’t it?

Well, today we would like to introduce you to someone who can help. Please meet this week’s guest on the Get Genius podcast – Marissa Brassfield.

In case you haven’t deduced it from this article’s title, Marissa is ridiculously efficient. Here at The Draw Shop, we love to obsess over optimization and productivity in business and in life – well, Marissa makes us look like carefree school kids splashing about in the pool!

Here’s why:

  • Marissa is the Founder and CEO of Ridiculously Efficient. Her operational efficiency agency helps individuals and small teams achieve time abundance through audacious lifestyle optimization. A distributed team of 4 (and that includes Marissa), they punch far above their weight class. Ridiculously Efficient has helped coach 100+ entrepreneurs and small teams around the world on work-life alignment, team communication, personal productivity, and remote team optimization.
  • Marissa works closely with Peter Diamandis – a friend of The Draw Shop and one of the most ambitious, driven entrepreneurs in the world. Peter’s ideas will make anyone’s head spin, and it speaks volumes that Marissa is the one he trusts to carry them out. She is Peter’s Operations Goddess, leading his internal “strike force.” Remotely. From her “shedquarters.” Marissa also co-founded and oversees Abundance 360, Peter Diamandis’ 25-year Mastermind.

Marissa is a master of branding, communications, and productivity, and her agency’s client list reads like a “who’s who” of amazing companies: Lifehacker, Payscale, Monster, and others. But her specialty and passion is supercharging small teams with enough efficiency mojo to outperform large businesses – and to tackle projects with global impact.

If you run a small team, and could use a little extra edge from a world-renowned optimization expert, today’s episode is a must-listen, with tons of actionable tips you can apply right away.

And on that note, we’ll let Summer and Marissa take it away!

Click here to view the full transcript

Here’s what you will learn:

[00:15] Introducing Marissa

[03:16] Marissa’s background

[07:18] What it’s like to work with Peter Diamandis

[10:00] How Ridiculously Efficient got started

[13:30] Asking for help

[17:02] Having a “moonshot” makes you a better entrepreneur

[19:34] Big transformations

[22:07] Workshops

[32:36] The biggest mistake entrepreneurs make

[34:12] Working in isolation, and working in distributed teams

[37:31] Marissa’s top tips for becoming more productive

Resources from Marissa:

Ridiculously Efficient website

Notes Against Complacency – every week, you will get one actionable idea to optimize your life (that you can implement right away).

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