Becoming a Sought-After Social Media Manager, with Rachel Pedersen


How do you imagine a social media manager?

You are probably thinking of some hapless unpaid intern, right? Someone who writes generic branded posts from a corporate account – and immediately folds under pressure when they have to interact with an upset customer.

You are probably not picturing a calm, confident professional. Someone who is making six figures or more by helping companies better connect with their customers.

And we bet that, the moment you read that last paragraph, you had two thoughts:

“Do those even exist?”

“How can I become one?”

The answers to these are:

1. Yes, thousands of them


2. You will find out in today’s episode of Get Genius podcast!

This week, we have invited Rachel Pedersen, the Social Media Powerhouse and Founder of Social Media University, to talk to us about – you guessed it – social media.

Even if you don’t want to learn how to become a high-paid social media manager, you still want to listen to this episode. Rachel and Summer will be diving into the strategies and tactics of effective social media marketing – so if your SMM strategy could use a bit of leveling up, you will find a lot of useful nuggets in today’s interview!

But first, let’s talk a little bit about why Rachel is the person to help you crack the social media code.

For starters, Rachel is a full-time social media manager who has worked with reality TV stars, celebrity performers, and prominent online marketers. She is also the Founder of Social Media University: a thousands-strong community of entrepreneurs, employees, and freelancers who are mastering social media marketing to advance their own dreams.

Among other accomplishments, Rachel has:

  • Landed a marketing job at an Inc. 500 company – without a relevant degree, and very little industry experience.
  • Built a six-figure social media marketing agency from scratch, in less than 2 years.
  • Orchestrated and executed multiple viral campaigns, reaching over 11 million people.

To this week’s episode, Rachel is bringing all of her real-world experience – as well as the insights gained from teaching thousands of aspiring social media managers. She and Summer will talk about:

  • The surprising real value of social media marketing for a business (and why smart brands are willing to pay a premium for it).
  • The #1 mistake every entrepreneur makes on social media – yes, every single one – and how you can avoid falling into the same trap.
  • Specific steps you can take to become a sought-after social media manager, and get clients fast.

Enjoy, and don’t forget to head down to the Resources section to check out a special surprise from Rachel!

Click here to view the full transcript

Here’s what you will learn:

[00:15] Introducing Rachel

[05:27] Mastering social media by trial and error

[10:25] How Social Media University got started

[13:27] Want to rock your social media marketing? Stop talking about yourself!

[16:34] Being authentic and social (yes, there’s more to it than, “Be yourself!”)

[21:45] Becoming a social media authority by asking good questions

[34:01] Success stories from new social media managers

[36:02] How to succeed with social media

[41:20] How to join Social Media University and level up your social media marketing

Resources from Rachel:

Social Media University – Learn how to become a high-paid social media manager: independently, on the side, or at your day job. Rachel is offering you a 1-week trial of Social Media University, so you can see if it’s right for you. Just make sure you join via this link!


Say hi to Rachel on Twitter at @themrspedersen, and other social media platforms at @The.Mrs.Pedersen



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