Here’s the secret to writing a great whiteboard video title:
Don’t write it from scratch. Steal it.
The best copy you could possibly write for anything, including video headlines, is already out there. All you need to do is find it, swipe it – and do some tweaking to make it your own.
Now, you might be thinking, “Why would I want to do that? I can come up with a good whiteboard video title on my own, thank you very much!”
And you’re probably right. But here’s the thing…
Using proven copy for your whiteboard video titles, or anything else, will give you:
- Higher clickthrough rates in search results, emails, etc.
- More people watching all the way through
- More social shares on your whiteboard animation video
- More exposure for your content, video or otherwise
In today’s post, we’ll cover 3 simple ways to “steal” high-performing copy for your whiteboard video titles.
Let’s start with how it works.
Juicing up your whiteboard video title: a simple 3-step process
This method is about as straightforward as it gets:
- Take an existing mediocre video headline that you want to improve (or brainstorm it)
- Apply one or more of these 3 hacks to it – they take a few minutes each
- Compare the results and pick the souped-up headline you love the most
Does this sound like something you can do? We bet it does! You don’t have to be a trained copywriter, a marketing genius, or even a moderately creative person to pull this off.
Also note that these tips will work for any type of short copy, whether it’s a title for your whiteboard animation video, a subject line, a meta description, or even a sub-headline for a blog post. The process doesn’t change.
Anyway – that’s enough theory for one day.
Now let’s go find some crackling copy, lift it in a fireman’s carry, steal it, and put it in your whiteboard video title!
Heist #1. Steal words from your customers’ mouths (for more traffic and shares)
(Yes, we are now calling these “heists” instead of “hacks.” Because we are clever.)
Ever had this happen to you?
You struggle to find the right words to describe something to a customer.
Then the customer gets it. And they go, “Oh, you mean…” and say something that perfectly describes their situation – but would never occur to you in a million years?
You: “You see, your website SEO is important because… [a long-winded explanation nobody cares about]”
Them: “Oh, you’re saying that Google hates my site!”
Your customers have a superpower. They say things that instantly connect with other people like them.
And if you can take those exact words and put them in your whiteboard video titles, blog post headlines, email subject lines, sub-headlines, you name it… you’ll have a much easier time engaging them.
How to apply this hack:
First, you have to find where your customers hang out. This could be any place online or offline where they get together and talk (or, you know, vent) to each other about their problems:
- Old school forums (just google – in:forum “[your keyword]” )
- Q&A websites like Quora
- Discussion boards like Reddit, GrowthHackers, ProductHunt etc.
- Local discussion boards (e.g. the ones on Yelp)
- Offline meetups
Note: another time-tested method is to have your customers come to you. Talk to as many of them as you can – over email, Skype, on the phone, or in person.
Second, you want to pick out the most memorable words and phrases your customers use to describe their pains, fears, goals, and aspirations. These are the ones you want to use to enhance your whiteboard video title (see “Google hates your site” example above).
Third, you want to incorporate these expressions into your content, like so:
- Use a specific word or phrase in your whiteboard video title. For example, if you’re doing a video about beef, and your customers care about buying cruelty-free beef, you want to include “cruelty-free” in your video headline.
- Is there a particularly hard-hitting phrase your customers keep repeating? Use it verbatim – maybe even instead of your default headline. For example, if you are doing a whiteboard animation video about impostor syndrome, the phrase “I feel like a fraud” will probably come up.
Heist #2. Steal obsessively tested, clickable advertising copy from Google (no, not the company)
What do you get when you do a Google search for anything?
That’s right: ads.
Unless you’re using an ad blocker, you’re going to see ads for any search query, in any industry – including your own. Those headlines and descriptions have survived dozens of A/B tests, multiple rounds of optimization, and who knows what other abuses, for one simple reason…
And that’s why Google ads are a great source of proven copy you can use for your whiteboard video headlines with a few minor tweaks.
Note: We are pretty sure this entire hack was created by Brian Dean – the founder of Backlinko and one of the most respected SEO experts in the world. This technique is #15 in his post about SEO copywriting.
How to apply this hack:
First, make sure your ad blocker is disabled, and your browser is in “anonymous” mode. This will prevent Google from tailoring the search results to your preferences.
Second, perform a search query and see what useful stuff comes up. For example, let’s say you have a whiteboard animation video about buying flowers online. So you put “buy flowers online” in the search bar and see what comes up.
Third, write down any useful phrases or words that attract your attention to the ad. E.g. for “buy flowers online,” here’s what you might get:
- Canada-wide florist
- For every occasion
- Same-day delivery
- Delivery to 190+ countries
Fourth, you can strategically augment your whiteboard video title with those proven words and phrases. You already know they are search-friendly, clickable, and high-performing – so there’s no risk! And you can put some of the words and phrases you didn’t have room for in your video description.
Bonus tip: you can also look up related searches at the bottom of the results page. These will often give you even more fodder for headline ideas. Plus, those related searches make for great sub-headlines in your written content.
Heist #3. Steal high-converting formulas for your whiteboard video titles from the world’s best copywriters
Advertising has a history going back 100-plus years. Direct response marketing had been a thing for most of that period. Some of the best marketing minds crafted some of the world’s “stickiest” sales messages in that time.
And yet here we all sit, trying to come up with clever headlines for our whiteboard animation videos. Why?
In about 5 seconds flat, anyone can find a treasure trove of proven formulas for writing kick-butt headlines for anything, including whiteboard animation video. So you should!
How to apply this hack:
Second, pick out 2-3 of them you want to try on your content. A video title should be short (usually under 65 characters), so go with something straightforward and easy to write, like:
- “Have a / Build a [Desirable Thing] You Can Be Proud Of” – e.g. “Build a Consulting Business You Can Be Proud Of”
- “[4 Words or Fewer Summarizing Topic]” – e.g. “Your GPA Doesn’t Matter”
- “[Promise of What Your Business/Content Will Do]” – e.g. “Here’s How You Can Lose 20 Pounds in 6 Weeks”
- “[Action] NOW!” – e.g. “Fix Your Back Pain NOW!”
We just wanted to give you 3-4 templates to start you off. There are plenty more suitable formulas for writing great whiteboard video titles in those two guides.
Bonus tip: Want to know how good or bad your whiteboard video titles – or any other headline, for that matter – is? Pop it into a headline analyzer tool like this one. It will evaluate your headline based on an algorithm, and score it on a 100-point scale.
Now, it’s not the most accurate way to judge how terrific your headline is – it is an automatic tool, after all. But any title that scores 70 points and above should be usable. So just test a bunch, pick the one you like best, and use it for your whiteboard animation video!
Remember: your whiteboard video lives and dies by its title
We’re not just saying that to make you anxious. Your whiteboard video title is the first thing a viewer sees. And if you haven’t written it with the viewer’s experience in mind, it will be the only thing they see.
Luckily, these 3 hacks we’ve just discussed will help you transform even the world’s blandest video title into a customer magnet – in minutes, no copywriting training necessary!