by Summer Felix | Aug 10, 2017 | Awesome Animation Videos, Business Brilliance, Content Marketing
Have you ever seen a piece of content with lots of views, comments, and shares… …and wondered why? You thought, “That’s poorly made! Why all the attention?” Actually, that’s putting it mildly. What you really thought was probably, “I could make something...
by Summer Felix | May 18, 2016 | Business Brilliance, Content Marketing, Fun
When a customer is offered your product or service, what do you think goes through their mind? You might be tempted to believe that all they see is a wonderful opportunity to change their life for the better. But the reality is more complicated. Even the right...
by Summer Felix | May 4, 2016 | Business Brilliance, Marketing
We talk about conversions a lot on this blog. And there’s a good reason for it – boosting conversion rates is the easiest, fastest way for your business to make more money. And we’re talking about more than sales conversions, which happen when someone buys from...
by Summer Felix | Feb 17, 2016 | Business Brilliance, Content Marketing
We know, we know… “Power words” sounds like something a stereotypical sleazy salesman would say at some overpriced “business training event”… a.k.a. “a thinly-veiled attempt to scam your money out of you”. But power words do exist. And as tired and overdone some...
by Summer Felix | Feb 10, 2016 | Business Brilliance
On a scale of “cable service provider” to “concierge at a five-star hotel”, how good is your customer service? More importantly, is it so good that new customers come to you by word of mouth… simply because they’ve heard how amazing you are? If this is already...