The Surprising Reason Your Brilliant Marketing Video Isn’t Converting – and How to Fix It

  By any standard, your marketing video is a masterpiece of persuasion. Well, by any standard except one – it doesn’t convert well. Or at all. It doesn’t make any sense! Everything about your video grabs people by the brain and hooks them instantly. Customers should be coming to you […]

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The “Cinematic” Guide to Creating Unforgettable Whiteboard Videos

  Movies and advertising have a lot in common. One of those common traits is, people quickly forget the majority of films and adverts they see. Only the lucky few “stick” in people’s memory, and become a source of inspiration for countless imitations. They are remembered, quoted, and even plagiarized. […]

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4 Strategies to Spread Your Message in a Market That Doesn’t Believe Anything You Say

  Imagine you’re talking to your neighbor about household chores. At some point, the conversation drifts towards mowing the lawn. Your neighbor complains that she can’t, for the life of her, find a decent lawn-mower to use. They are either too expensive, or too unwieldy, or break too easily. You […]

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