by Summer Felix | Feb 3, 2016 | Business Brilliance, Content Marketing
It’s hard to overestimate the importance of good copy. It’s the first thing people see when they interact with your brand. It’s quite literally the face of your company. And if that face is wearing a frown, refuses to explain itself, and gives off...
by Summer Felix | Aug 1, 2014 | Awesome Animation Videos
The explainer video: it’s probably the quickest and most effective way to help people understand a brand new concept. Whether you have a tech startup that lets people shop in a new and improved way, or a financial services business with a “secret sauce” that makes you...
by Summer Felix | Jun 20, 2014 | Marketing
“The heart has its reasons, of which reason knows nothing.” -Blaise Pascal There are two types of repeat business. Most people get them confused. There’s the one type, where someone buys something from a company over and over again, for a specific reason. Maybe...
by Summer Felix | Jun 6, 2014 | Content Marketing
One of the trickiest things about content marketing is trying to figure out what to include and exclude in each piece of content you create. We live in complex times…or what we call the “More Than” age…where no job, business or product can easily be...