by thedrawshop | Feb 18, 2021 | Backstage Business
My guest today is Sarah Weise, the CEO of award-winning marketing agency Bixa. In this episode, we will be talking about market research on a level that everyone should be thinking about. If you have ever asked, “Why is my marketing not working?” you will find the...
by thedrawshop | Nov 24, 2020 | Backstage Business
As business owners, we want to be unforgettable to our customers. We want them to feel connected to us, invested in what we’re doing for them, and to ultimately find meaning in our messages, because when they have that connection and they care, they are more likely to...
by thedrawshop | Jul 28, 2020 | Backstage Business
You know what a sales funnel is, but do you know why you need one, and what it should look like? In this episode, I’m continuing the series on building the ultimate sales funnel and giving you all the essentials you need to convert cold prospects into raving...
by thedrawshop | Jun 2, 2020 | Backstage Business
Are you someone who hears about a new strategy and gets super excited to try it right away? Do you find your head filling with ideas, but you haven’t executed enough on them to know if they will even work? Today I’m continuing my series on marketing and sales tips so...
by Summer Felix | Aug 16, 2017 | Business Brilliance, Content Marketing, Marketing
If you had a dollar for every time you heard or read this tired marketing advice, you could probably buy an island and have enough cash left over to build a doomsday compound on it. But this conventional wisdom is not as ironclad as it seems. And in today’s...