10 Insanely Effective Power Words to Make Your Prospects Say, “Shut up and Take My Money!”

We know, we know… “Power words” sounds like something a stereotypical sleazy salesman would say at some overpriced “business training event”… a.k.a. “a thinly-veiled attempt to scam your money out of you”. But power words do exist. And as tired and overdone some of them sound, they work miraculously well […]

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3 Simple Hacks to Overcome “Blank Page” Syndrome

Want to make a journalist laugh? Ask them about writer’s block. We bet our entire net worth that they’ll chuckle and say, “The moment I get writer’s block, I’m fired.” And it’s true: journalists don’t have the luxury of suffering from writer’s block. But for the rest of us, it […]

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Short And Sweet

Once you’ve decided to create a piece of video content, one of the first questions that comes up is, how long should it be? The data on this one is clear: what we know is that, in general, people are more likely to watch videos that are shorter. Not only […]

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Video Makes Everything Better…Including Press Releases

    Want to supercharge your press release for maximum engagement? We’ve got the answer…(drumroll)… Video! Yeah, I know, we’re always talking about the awesomeness of video. How it does everything from cure a persistent case of hiccups, to striking fear and doubt into the hearts of all your “old […]

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Nine Reasons Why Online Video Advertising Kicks Television’s Butt

The Draw Shop | Whiteboard Animation Video

A recent survey found that 70% of senior advertising executives are planning to shift more of their television advertising budget over to online video advertising. The news isn’t surprising.  Online video advertising kicks television’s butt in so many ways. Here are just 9 of them: It’s cheaper. If you want […]

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