How To Help Your Brand Reach The Tipping Point

    Are you trying to get everyone to spread the word about your company? Maybe you’d be better off focusing on just 3 people instead. I’m talking about what bestselling author Malcolm Gladwell–in his game changing book, The Tipping Point–calls the “Connectors,” “Mavens,” and “Salesmen” of the world. These […]

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Are You Starting With Why?

    Are you marketing backwards? Chances are, the answer is yes. Let me explain. In his awesome book, Start With Why: How Great Leaders Inspire Everyone to Take Action, author Simon Sinek explains that the companies we LOVE to do business with (think Apple) all think, act, and communicate […]

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How To Let Your Customers Tell Your Story For You

    As we’ve talked about before, your customers can tell your story better than you ever can. There are two main reasons for this… ● Prospects give more weight to customer testimonials, than they do to your marketing messages, and… ● Customers come up with fascinating nuggets about why […]

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Is Your Marketing Being Defeated By This Secret Enemy?

    Every time you write about your business, an invisible fight takes place. In fact it happens any time you do any sort of communicating about your business; whether you’re shooting a commercial, making a pitch, or even just telling someone what you do at a networking event or […]

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The Secret Ingredient To A Killer Explainer Video

The explainer video: it’s probably the quickest and most effective way to help people understand a brand new concept. Whether you have a tech startup that lets people shop in a new and improved way, or a financial services business with a “secret sauce” that makes you totally special, the […]

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Why You Shouldn’t List All Your Product’s Benefits

  Most people know by now that when they’re marketing a product or service, they need to hammer home the benefits that come from using it. The idea is simple. If you’re selling an iPhone skin, you don’t just mention that it’s made of high quality rubber…you should also point […]

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A Proven Approach To Creating Shareable Content

  Can we agree that we all love to recommend professionals we trust to our friends, family, neighbors, and anyone who will listen? Today, with Facebook, Twitter and LinkedIn, it’s out of control! Everyone’s always asking for recommendations for a roofer, golf coach, or nutritionist, and these questions are a […]

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How Empathy And Confidence Supercharge Your Talent

    A friend of mine walked into a chiropractor’s office last year. She was 7 months pregnant, in lots of pain, and feeling pretty desperate. Her doctor had prescribed her some pain meds, but they didn’t work. At all. So here she was visiting a chiropractor for the first […]

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Your Most Important Story Is One You Can’t Tell

    By now, everyone knows they need to be telling stories if they want to get people’s attention in this crazy, overcrowded world of information we live in. Not only are stories fun, they also work like mental shortcuts that help us cut through all the noise and clutter, […]

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