Why You Shouldn’t List All Your Product’s Benefits

  Most people know by now that when they’re marketing a product or service, they need to hammer home the benefits that come from using it. The idea is simple. If you’re selling an iPhone skin, you don’t just mention that it’s made of high quality rubber…you should also point […]

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A Proven Approach To Creating Shareable Content

  Can we agree that we all love to recommend professionals we trust to our friends, family, neighbors, and anyone who will listen? Today, with Facebook, Twitter and LinkedIn, it’s out of control! Everyone’s always asking for recommendations for a roofer, golf coach, or nutritionist, and these questions are a […]

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How Empathy And Confidence Supercharge Your Talent

    A friend of mine walked into a chiropractor’s office last year. She was 7 months pregnant, in lots of pain, and feeling pretty desperate. Her doctor had prescribed her some pain meds, but they didn’t work. At all. So here she was visiting a chiropractor for the first […]

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Your Most Important Story Is One You Can’t Tell

    By now, everyone knows they need to be telling stories if they want to get people’s attention in this crazy, overcrowded world of information we live in. Not only are stories fun, they also work like mental shortcuts that help us cut through all the noise and clutter, […]

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Are Your Customers Loyal?

“The heart has its reasons, of which reason knows nothing.” -Blaise Pascal There are two types of repeat business. Most people get them confused. There’s the one type, where someone buys something from a company over and over again, for a specific reason. Maybe because… They have the best price […]

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Short And Sweet

Once you’ve decided to create a piece of video content, one of the first questions that comes up is, how long should it be? The data on this one is clear: what we know is that, in general, people are more likely to watch videos that are shorter. Not only […]

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Video Makes Everything Better…Including Press Releases

    Want to supercharge your press release for maximum engagement? We’ve got the answer…(drumroll)… Video! Yeah, I know, we’re always talking about the awesomeness of video. How it does everything from cure a persistent case of hiccups, to striking fear and doubt into the hearts of all your “old […]

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Micro Tip #3: Still The #1 Key To Generating Sales Online

  There’s no shortage of online marketing buzzwords out there… Lots of them have value, but without one staple ingredient covered in the micro-tip video below, none of them will get you the results you’re looking for. You may want to watch this one twice… Because the best online marketers […]

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Micro Blog Tip #2: Don’t Over Promise

  The second in our Micro Tip Series! Ever get super pumped about all the information you want to share with your audience only to get caught under a mountain of overwhelm when it comes time to share it? This micro tip from Erik, should set your mind at ease.  

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Think Like a Publisher

    Publishers typically don’t put out crappy content just for the sake of publishing something. A publisher knows what its audience wants and delivers. So before talking about you as a publisher, let’s talk about you as a customer. How much content are you reading that actually helps you? […]

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