Don’t Let Your Marketing Suck | Five Reasons It Might

Marketing genius Seth Godin recently said that “more people are doing marketing badly than any other profession I can imagine.” He chalks it up to the fact that everyone is a marketer these days, and that most people who do marketing are experts at something else and are basically making […]

Read More

Evidence That Video Is Necessary

The Draw Shop Kick Butt Whiteboard Animation Videos

That’s the statement Bonfire Labs makes in the video it created to kick off the recent RealSEO Video Marketing Summit: It illustrates the power of online video with great graphics, tight writing, and snatches of popular online ads that spread like wildfire across the Internet and became part of the […]

Read More

Winter is Coming… Marketing Lessons from the Game of Thrones

It’s been more than two months since season three of the Game of Thrones ended, and I still can’t stop thinking about my favorite characters (of those still left alive!!!) and wondering what’s in store for them next season. And I can’t freaking believe I have to wait another eight […]

Read More

The Script | 150 Words That Will Change Your Marketing

When it comes to writing the script for your marketing video, less is more. If you’re creating a typical 60-second video, aim for a script that’s no more than 120-150 words in length.  More than that and you’ll overload your viewers with too much information and they won’t be able […]

Read More

Five Lethal Marketing Message Mistakes

Your marketing message should capture the heart and soul of your company. Your message the reason people buy your products and turn into lifelong fans.  But too many companies don’t go the extra mile to create a message that resonates with their market and instills the kind of trust and […]

Read More

What’s In a Name? | Six Tips For Writing Video Titles That Go Viral

Six Tips for Writing a Video Title That Goes Viral

Animated Training Videos Your whiteboard animation video is amazing. It tells the story of your product or service exactly as it’s supposed to. Yet as time has passed, you haven’t seen the shares on social media you expected. The question arises, why isn’t your video marketing campaign generating the results […]

Read More