The “Cinematic” Guide to Creating Unforgettable Whiteboard Videos

  Movies and advertising have a lot in common. One of those common traits is, people quickly forget the majority of films and adverts they see. Only the lucky few “stick” in people’s memory, and become a source of inspiration for countless imitations. They are remembered, quoted, and even plagiarized. […]

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4 Strategies to Spread Your Message in a Market That Doesn’t Believe Anything You Say

  Imagine you’re talking to your neighbor about household chores. At some point, the conversation drifts towards mowing the lawn. Your neighbor complains that she can’t, for the life of her, find a decent lawn-mower to use. They are either too expensive, or too unwieldy, or break too easily. You […]

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How to Make Your Videos More SEO-Friendly: Surprising Stats and Practical Tips

Tried-and-true marketing wisdom says that content is king – and we absolutely agree. But here’s the problem – the Internet is becoming royally crowded with great content (pun absolutely intended). Video marketing remains an excellent way to stand out and promote your brand effectively… …but it won’t stand out nearly […]

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