by Summer Felix | Nov 11, 2015 | Marketing
Can you hear the holiday cheer getting louder? We sure can – the festivities are right around the corner! Holidays are the time of getting together with family, over-indulging on comfort food, and buying up everything in sight because it’s on sale. Yay,...
by Summer Felix | Nov 4, 2015 | Marketing
Let’s get something counterintuitive and controversial out of the way right now… Fear works. More specifically, fear sells. As a business owner, fear is one of the most powerful, persuasive things you can use to sell more of your product or service. Even if you...
by Summer Felix | Sep 25, 2014 | Business Brilliance
Influence is a handy little tool in business. And an awesome animated whiteboard video can help you get it. (Or supercharge it, if you’ve already got it.) I can prove it. You may be familiar with Robert Cialdini’s classic book, Influence: The Psychology...