The Secret Ingredient To A Killer Explainer Video

The explainer video: it’s probably the quickest and most effective way to help people understand a brand new concept. Whether you have a tech startup that lets people shop in a new and improved way, or a financial services business with a “secret sauce” that makes you totally special, the […]

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Two Simple Pills for Reversing Your Video Storytelling Lobotomy

Video Storytelling Lobotomy

Bottom line…videos rule the world. The proof? YouTube is the world’s #2 search engine. Too bad so many YouTube marketing videos suck.     The Problem: Like any storytelling medium that becomes obsessively popular, everyone jumps on board slinging an ever increasingly array of lobotomized drooling storytelling videos at your target […]

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