by thedrawshop | Feb 23, 2021 | Backstage Business
It’s no secret that our attention spans are getting shorter as we are inundated daily with thousands of messages from numerous sources. As a business owner, how can you make your product or service catch the eye of your potential customer and get them to buy? In this...
by Summer Felix | Sep 25, 2014 | Business Brilliance
Influence is a handy little tool in business. And an awesome animated whiteboard video can help you get it. (Or supercharge it, if you’ve already got it.) I can prove it. You may be familiar with Robert Cialdini’s classic book, Influence: The Psychology...
by Summer Felix | Aug 22, 2014 | Content Marketing
Every time you write about your business, an invisible fight takes place. In fact it happens any time you do any sort of communicating about your business; whether you’re shooting a commercial, making a pitch, or even just telling someone what you do at...
by Summer Felix | Jul 18, 2014 | Content Marketing
Most people know by now that when they’re marketing a product or service, they need to hammer home the benefits that come from using it. The idea is simple. If you’re selling an iPhone skin, you don’t just mention that it’s made of high quality rubber…you...