by Summer Felix | Jan 18, 2017 | Business Brilliance, Content Marketing
Tried-and-true marketing wisdom says that content is king – and we absolutely agree. But here’s the problem – the Internet is becoming royally crowded with great content (pun absolutely intended). Video marketing remains an excellent way to stand out and promote...
by Summer Felix | Oct 5, 2016 | Business Brilliance
Have you ever been to a big market – like a fish market, or a farmer’s market? Then you know what it feels like to face dozens of almost identical options! How are you supposed to pick from rows and rows of stalls with food that looks good… but...
by Summer Felix | Jul 6, 2016 | Business Brilliance, Content Marketing, Marketing
Writing good copy is as much an art as it is a science. But probably the most important aspect of writing good copy is the ability to capture the attention of a casual visitor, and turn them first into a skimmer, and then into a captivated reader… …and...
by Summer Felix | May 24, 2016 | Podcast
Have you ever wondered what it’s like to send an email to more than one million people? Imagine the presence of mind and the clarity it takes to do it right! Any minor inconsistency, any lapse in clarity – and you’re swamped by tens of thousands of confused...
by Summer Felix | May 17, 2016 | Podcast
In the world of business, there is one litmus test that never fails to separate good entrepreneurs from great entrepreneurs. Good entrepreneurs will talk about their goals, their vision, and getting from where they are now to where they want to be. Great...