The Anatomy of a Perfect Customer Testimonial

Forget advertising and celebrity endorsements: according to research, customers make up to 50% of buying decisions based on word of mouth and other people’s opinions. More often than not, there’s a direct correlation between how many testimonials and case studies you can cite to support your claims… and the revenue […]

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How Empathy And Confidence Supercharge Your Talent

    A friend of mine walked into a chiropractor’s office last year. She was 7 months pregnant, in lots of pain, and feeling pretty desperate. Her doctor had prescribed her some pain meds, but they didn’t work. At all. So here she was visiting a chiropractor for the first […]

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Your Most Important Story Is One You Can’t Tell

    By now, everyone knows they need to be telling stories if they want to get people’s attention in this crazy, overcrowded world of information we live in. Not only are stories fun, they also work like mental shortcuts that help us cut through all the noise and clutter, […]

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Short And Sweet

Once you’ve decided to create a piece of video content, one of the first questions that comes up is, how long should it be? The data on this one is clear: what we know is that, in general, people are more likely to watch videos that are shorter. Not only […]

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Begin with the End

  One of the trickiest things about content marketing is trying to figure out what to include and exclude in each piece of content you create. We live in complex times…or what we call the “More Than” age…where no job, business or product can easily be summed up in one […]

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What We’ve Been Trying to Tell You

  Erik and I have been jamming it up at Piranha Marketing with one of our favs, Joe Polish. It’s impossible not to get fired up while being here and think of the umpteen billion more things we want to bring to our peeps to make their marketing even more awesome. […]

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Content Marketers Are Getting Scared

Content Marketers Getting Scared

You don’t need me to tell you that content is crucial to your marketing plan. Not only does content marketing increase engagement and brand loyalty; it generates more traffic and more leads. What you might need me to tell you is what kind of content and how much will really […]

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