The Surprising Reason Your Brilliant Marketing Video Isn’t Converting – and How to Fix It

  By any standard, your marketing video is a masterpiece of persuasion. Well, by any standard except one – it doesn’t convert well. Or at all. It doesn’t make any sense! Everything about your video grabs people by the brain and hooks them instantly. Customers should be coming to you […]

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The “Cinematic” Guide to Creating Unforgettable Whiteboard Videos

  Movies and advertising have a lot in common. One of those common traits is, people quickly forget the majority of films and adverts they see. Only the lucky few “stick” in people’s memory, and become a source of inspiration for countless imitations. They are remembered, quoted, and even plagiarized. […]

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