3 Counterintuitive Tips to Make Sure Your Whiteboard Videos Actually Convert

  Does your latest whiteboard video look stunning? Does it have an imaginative script, crisp graphics, and an incredible voiceover? Good for you! Here’s the thing, though… None of it guarantees conversions. And conversions should be your singular goal when it comes to high-quality whiteboard video animations. When you pour […]

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Three Ways to Use Whiteboard Animation Video

One of the awesomest things about whiteboard animation videos is their versatility. You can do so much with them! And the possibilities are limited only by your imagination. Here are just a few of the ways we’ve helped our clients to communicate their big ideas using whiteboard magic… 1. Explaining […]

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How Long Should My Whiteboard Animation Video Be?

    One of the most common questions our clients ask us is, “How long should my whiteboard animation video be?!” This is a really good question — the last thing you want to do is create an amazing video, but have people click away after a few seconds because […]

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How To Help Your Brand Reach The Tipping Point

    Are you trying to get everyone to spread the word about your company? Maybe you’d be better off focusing on just 3 people instead. I’m talking about what bestselling author Malcolm Gladwell–in his game changing book, The Tipping Point–calls the “Connectors,” “Mavens,” and “Salesmen” of the world. These […]

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Are You Starting With Why?

    Are you marketing backwards? Chances are, the answer is yes. Let me explain. In his awesome book, Start With Why: How Great Leaders Inspire Everyone to Take Action, author Simon Sinek explains that the companies we LOVE to do business with (think Apple) all think, act, and communicate […]

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5 Videos to Drive Your Customers Through the Buying Cycle

The Draw Shop | The Buying Cycle

If you’ve been in sales or marketing for any length of time, you’ll be familiar the term, “buying cycle.” It’s the journey customers embark on as they go from… AWARENESS – when a customer first becomes aware of your product. CONSIDERATION – when a customer starts evaluating your product as […]

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