Evidence That Video Is Necessary

That’s the statement Bonfire Labs makes in the video it created to kick off the recent RealSEO Video Marketing Summit:

It illustrates the power of online video with great graphics, tight writing, and snatches of popular online ads that spread like wildfire across the Internet and became part of the collective conversation. (How many do you recognize?)

The thing is, video IS necessary to create a great brand identity and get your message out online. Consider the following stats

  1. YouTube gets 1 billion unique video viewers every month [YouTube]
  2. By 2016, the number of online video users will double to 1.5 billion [Cisco]
  3. After making an explainer video, onsumers who watch explainer videos on an e-commerce site are 144% more likely to make a purchase [Internet Retailer]

You can find more powerful video marketing stats here.

More retailers recognize the power of online video

According to a recent report from eMarketer, US digital video ad spending will grow by more than 40 percent this year to $4.14 billion and will nearly double to $8.04 billion by 2018.

That’s because an increasing number of marketers are discovering how effective online videos are. And Business News Daily reports that 75 percent of ad agency executives say that online video ads are equally or more effective than traditional TV ads (compared to 17 percent who say they’re less effective).

So if you’re not currently using video as part of your online marketing strategy, just be aware that your competitors probably are—or will be soon.

How can you get online video better working for you?

If you’re not already using video to promote your business, now’s the time to get started.

The key is to focus on the script and make sure that it does the best possible job of telling a compelling story that will engage and entertain – then enlist the services of a professional production company whose videos have been proven to get great results.

Need expert advice on how to use video in your marketing strategy?  We can help!

Call 858-432-DRAW or email team@thedrawshop.com to book your complimentary 20-minute consultation today (Subject: I NEED VIDEO).


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