SamplesAs awesome as whiteboard videos are, not all of them are created equal. Making a great one that converts like crazy is like preparing an incredible meal — a little planning and attention to detail can make all the difference.

Here are 3 proven ways to make your videos more enjoyable, more useful, and more profitable.

1. Add testimonials

Most people are focused on telling their company’s story (or explaining their products) in their videos — which is great! But throwing some social proof into the mix can help you build confidence with your viewers, making it easier for them to do business with you.

Using testimonials in your whiteboard videos is also an underused tactic, which makes it that much more powerful and helps you stand apart in a crowded marketplace.

2. Offer value up front

What we’re trying to do here is trigger the natural reciprocity response all humans are inherently equipped with. It’s simple: when someone gives you something, you’re that much more inclined to do return the favor (in this case, buy something). This is one of the reasons Costco’s free samples make us consume more stuff.

It doesn’t matter what your video “gives away” — it can be a piece of helpful expert knowledge, a special offer or discount, or even entertainment. The key, however, is that viewers walk away feeling like they’ve gained something. That’s when good stuff starts to happen.

3. Spice up the call to action

Most of the things we want our customers to do aren’t very exciting — like scheduling a consultation, downloading a white paper, or buying our product. As a result, calls to action often suffer the consequences by sounding more like “calls to afterthought!”

The viewer’s next step may not seem particularly earth shattering, but that doesn’t mean it has to sound boring either. The key here is to not think so much about the action itself, but rather, how that action will make the customer’s life better.

For example, a home contractor’s call to action can be spruced up easily by rephrasing it from “Call today for your free consult” to “Call us to find out how we can make your home a more spacious and enjoyable place for your family to enjoy.” Same action, different call to action.

What ideas can you think of?

Think about your customers and what makes them tick. What are some ways you can be more influential and help lead them down the sales funnel to the solutions that you know are right for them?