Better than any other type of content, video helps your business to attract as many fresh leads as possible.
For starters, it’s more engaging. After all, the human brain processes video 60,000 times faster than text.
It’s also more memorable – visuals in combination with audio engage several types of memory at once. Similar to how you learn better when reading and taking notes, video can’t help but stick in your mind.
Plus, video gives you access to enormous built-in audiences on sites like YouTube and Facebook – with over 1 billion users each. So there’s that!
Using video can have a tangible, measurable positive impact on your business. According to Aberdeen Group, marketers who use video get 41% more search traffic than those who don’t. And they grow revenue 49% faster, too!
So, if it’s that powerful, then why is video marketing so hard?
Right now, there are thousands of business owners, marketers, and content creators out there, who know all about the power of video – and still can’t make it work.
They are pre-occupied with “going viral” (pretend we just used air-quotes), as if that somehow will solve all their business problems. And in doing that, they are missing the bigger picture.
The fact is, without a strategy to convert viewers into leads, and later into paying customers, “virality” doesn’t mean much. Moreover, it’s not necessary!
Easy for us to say, right? After all, we’ve created a book trailer that got 128,014 views in 7 days – and a whiteboard-animated music video that ballooned to 4,563,543 views in just over a week.
But views aren’t the reason The Draw Shop is successful. It’s what we do with them. It’s our strategy for turning those views into real, predictable revenue.
This is the topic that very few video marketers talk about.
But guess what? In two weeks, you’ll have a tremendous opportunity to learn from 30+ brilliant video marketers – as they share, deconstruct, and teach the exact strategies and tactics they use to get more leads and close more sales.
Video Success Summit is a unique online conference happening on September 13-16th. It’s dedicated solely to video marketing, and all the ways that you can use for growing your brand.
It’s organized by Liam Austin, the friend of The Draw Shop and entrepreneur extraordinaire. Liam excels at video marketing, and he used it with remarkable results like…
- Growing his email list by 48,000 subscribers in just 8 months.
- Landing 1,000 new clients for his brand new business in 9 months.
- Becoming a household name in the video marketing industry in the process!
Video Success Summit is Liam’s way to pass on what he’s learned, as well as to challenge and empower other entrepreneurs who want to get better results from their video marketing.
And since Liam is a friend, and our Co-Founder Summer Felix is one of 30+ speakers at the summit… you get free tickets! You can grab yours here.
But first, let’s talk a bit more about the event. What’s so special about it?
Or, candidly speaking, why should you attend Video Success Summit, as opposed to learning about video marketing from somewhere else?
The way we see it, there are several reasons:
- You won’t just be getting generic “tips” and “best practices”. You’ll be treated to an inside look into the best-performing video marketing campaigns in the world. The speakers at Video Success Summit will share the juicy details about planning, implementation, and results of those campaigns that you wouldn’t find anywhere else. That’s like taking the backstage passes to your favorite band’s show – but better!
- Remember how we said that virality is useless without a solid strategy? Well, Video Success Summit is like a comprehensive, world-class education in video marketing strategy. From how to get millions of organic views, to how to put together video ads with 3,000% ROI, to building a high-converting funnel that transforms passive viewers into paying customers – you won’t just get isolated tactics, you will learn how top video marketers think and solve problems. You’ll discover how different video marketing strategies work in the real world, and how to adapt them to your business.
- The speakers at Video Success Summit will share more than their successes. They’ll let you in on their failures, too. They will tell you what doesn’t work, and what to avoid at all costs when it comes to video marketing. Their transparency will save you months, if not years of trial and error!
Getting this much value in one place is rare enough as it is – to have an opportunity to take advantage of it for free is unheard of.
Want to learn more?
Check out the lineup here – and grab your free pass for September 13-16th!
If you want to 10x your results from video marketing, Video Success Summit is the place to be. So get your ticket, and mark September 13-16 on your calendar – you don’t want to miss this!
See you at the summit!