Why do you blog? And, in more general terms, why do you create content?
One of the best answers to that question we’ve ever heard comes from James Altucher. You blog and create amazing content because you want to become a destination for people.
When people visit your website hoping for something valuable, the odd are good that they will stick around… and eventually become customers.
To become such a destination, you need to publish your content on different platforms with existing audiences – social media like Facebook and Reddit, big-name blogs like Huffington Post… you get the idea.
Out of many millions of people on such platforms, you can lead thousands to your site – and let them decide if they like what they see.
In today’s post, we are taking a look at some of the lesser-known sources of traffic for your website, each with millions of users, just waiting to be rocked by your brilliant content!
By the way, we will also be sharing the best ways to engage and convert said users – let’s do this!
Quora is an online community where people ask questions on every topic imaginable, and get detailed answers from experts… or not. Right now it is somewhere in-between incredible popularity (going from 500,000 to over 10 million users in 5 years), and getting totally ruined by people shamelessly promoting themselves.
What does this mean for you? If your business relies on giving potential customers the most accurate, valuable information possible, you can do very well on Quora. If you sell services, it’s a great platform for gaining name recognition and positioning yourself as an authority.
How to succeed on Quora. The ratio of helpful vs. spammy answers on Quora is tipping in favor of the latter. If you can stand out by providing helpful, valuable answers to users’ questions, they will be happy to click through to your website or blog. Another under-used feature of Quora is blogging – also an excellent way to lead traffic back to your own platform.
Surprising absolutely nobody, Slideshare is the place to share persuasive and useful presentations. With over 70 million unique visitors per month, it’s a goldmine of traffic – particularly if you are in the B2B space and want some high-quality prospects.
What does this mean for you? Slideshare has an insatiable demand for standout content. If you can deliver, and publish a terrific presentation, it could even become an evergreen source of traffic for you.
How to succeed on Slideshare. Re-purpose your best posts into slide decks, publish them on Slideshare, and include links to your blog, enticing people to go and download your lead magnet or content upgrade. It’s really as simple as that – for inspiration, see some remarkable case studies, like this one.
Until recently, publishing on LinkedIn Pulse was only available to select few. Now the platform is a free-for-all, in a good way. Publishing on it is like flossing – everyone says they are doing it, or should do it, but very few actually make the effort. You’d think that missing out on 400+ million users would make people think twice… not so!
What does this mean for you? Blogging, especially when you don’t have a built-in audience, can feel a lot like talking to yourself in an empty ballroom. Publishing on LinkedIn Pulse practically guarantees that you will have some eyeballs on what you’ve created. At a minimum, your connections will see your post and either pretend to ignore it, or engage with it!
How to succeed on LinkedIn Pulse. Like with regular blogging, deliver meaty, valuable content, then link back to your website. Having a lead magnet or a content upgrade in place won’t hurt – give your readers an incentive to click through.
That’s right – Pinterest! The website that people seem to use mostly for wedding planning and keeping birthday wishlists. And yet, the average order value of a Pinterest user that gets converted into buying is $80.54 (according to Monetable). That’s bigger than Facebook ($71.26), and with much less competition!
What does this mean for you? If you’re selling a consumer brand, especially one that has an aesthetic dimension to it (vintage clothing, jewelry, cosmetics), you could do very well on Pinterest. But even if you sell something not immediately ‘pretty’, like electronics, or real estate, or even bank services, you can use Pinterest to great effect.
How to succeed on Pinterest. In many ways, it’s the trickiest social network to master, precisely because it’s very visual. You will need to put yourself in the mind of your customer, and predict what they will like, what search terms they will use, and give them the imagery they want. After they follow your Pinterest board, you can insert calls to action that lead them back to your website or blog for free content. Check out this tutorial (one of many online) for more details.
Medium is a relatively new content platform, but it’s gaining popularity fast, with 10+ million users. A lot of posts you will see on it will be of startup founders bragging about how awesome they are. But Medium’s built-in readership, breadth of topics, and beautiful design make it a great place to publish – and republish – your content, sending targeted traffic back to your blog.
What does this mean for you? Any post that’s good enough to be published on your blog is going to be good enough for Medium. Most of the time, you won’t even have to worry about duplicate content, because Medium does nothing for SEO (all the links are “nofollow”). Who thought this could be a good thing, right?
How to succeed on Medium. Republishing content and linking back to your website or blog works well. So does original content you create exclusively for Medium. Here’s a wonderfully actionable post you can follow.
Of course, there are many more untapped websites and communities out there. The five listed here are just the ones that we feel deserve your attention if you want some free traffic, and more eyeballs on your content (who doesn’t?).
Each platform mentioned in this post can drive tens of thousands, even hundreds of thousands of visitors to your website or blog. As long as you create remarkable content, play to each platform’s strengths, and make those new visitors feel welcome, you will get the traffic you want. Enjoy!
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