And that is leaving the business OWNER out of the video.
Yes, it’s true that the “hero” of the video needs to be your CUSTOMER…
But that doesn’t mean that you can’t be the “movie star” of the video itself. In fact in many cases, you really should be, especially if:
- You actively work in your business
- You regularly interact with your customers
- You are “the face” of your business
- Your business is at least partially built on the trust people place in YOU and your reputation
If any of these criteria are true, then you should definitely consider being the star of your whiteboard video, or at least make a cameo appearance.
So, how do you do it? Simple, just send us a picture of yourself, and we’ll draw you right into the video, in a way that shows off all your awesomeness, expertise, and trustworthiness.
The reason this tactic works so well is because people respond to — and connect with –other people, more than they connect with a brand. That’s why Coca Cola commercials are full of people drinking Coke together. It just works.
Want to talk about starring in your company’s whiteboard video? Send us a flare and let’s get the conversation going.