These days it feels like everyone and their mother is launching a digital course. There’s no denying that professional development and education has made its move to the digital landscape—you’ve probably seen digital course offerings all over your Facebook News Feed and email inbox—but what does this mean for you as a business owner? It means that if you’re looking to tap into the surging online education industry and move from one-on-one to one-to-many, now is the time to jump in and get it done.

Listen in as I share why now is the perfect time to launch a digital course, how to validate your course idea, and why your course does not need to be 100% perfect before launch. Course creation is only worth doing if you’re planning to do it right, so if you’ve been considering launching an online course, this is an episode that you need to listen to!

In this episode, we cover topics such as:

  • What most entrepreneurs get wrong when adding digital courses to their business.
  • How to come up with a winning online course idea.
  • The keys to success with your online course.
  • How to make sure that you actually finish your digital course.


Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!

What you will hear:

[5:10] Why the digital course industry is booming.
[6:10] The reasons why digital courses fail.
[11:20] How to determine what online course you should offer.
[14:20] The three questions to ask before deciding on a course offering.
[15:30] The first path for uncovering a viable and profitable digital course idea.
[23:10] The second and third paths for uncovering a viable and profitable digital course idea.
[26:00] How to turn your idea into a revenue-generating asset.
[30:30] What the 10-edge is and how to leverage it for your course.
[35:10] How to build anticipation and validate demand before your launch.
[39:00] Why you should launch before your course is 100% perfect.
[42:30] How to make sure that you actually finish your digital course.

Ideas Worth Sharing:

The online education space is only growing, and that means the market is going to do its thing and the cream is going to rise to the top. - @summerfelixmulder Click To Tweet Not only does adding an online course allow you to scale your business without you having to commit to more one-on-one time with your customers, but it dramatically increases your bottom line. - @summerfelixmulder Click To Tweet You don’t want to pour your heart and soul into something that nobody buys. - @summerfelixmulder Click To Tweet The bottom line is that there’s more than one way to increase revenue with online courses—you just have to be willing to think outside the box. - @summerfelixmulder Click To Tweet


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