Getting noticed and standing out are becoming increasingly difficult in the competitive markets of today. However, there is one marketing trick that many people are not taking advantage of yet: podcasting—specifically guesting on other people’s podcasts. Today we are going to dive into this topic with Kristin Molenaar, CEO and Founder of YesBoss, an agency that helps entrepreneurs book podcast features so they can generate new leads, share their knowledge, and elevate their authority.

Listen in as Kristin shares how to leverage being a guest on a podcast and where to even begin with being featured on a podcast. You will learn how to be a profitable podcast guest, how to overcome imposter syndrome, and why it’s time to finally ditch those vanity metrics and make those deeper connections.

In this episode, we cover topics such as:

  • How to leverage being a guest on a podcast.
  • Where to find the right podcasts to be featured on.
  • How to find podcast hosts that align with your business.
  • Why being a podcast guest is ineffective for many entrepreneurs.
  • How to podcast pitch yourself.
  • What it takes to be a profitable podcast guest.
  • How to elevate the way your audience sees you.

Please enjoy today’s episode — and visit the resources below to find everything mentioned in the show!


What you will hear:

[3:52] Where Kristin got started and how she turned her “crappy” website into a six-figure business. 

[7:38] How to show up to be a profitable podcast guest.

[8:42] The biggest mistake to avoid when being a guest. 

[12:10] How to pitch yourself as a podcast guest.  

[16:55] How to elevate your credibility.

[23:17] Results that Kristin’s clients have seen.

[28:10] The credibility you will receive after being a guest on a podcast.

Ideas Worth Sharing:

“People aren’t as aware of what they really offer as they should be.” - Kristin Molenaar Click To Tweet “My goal as a podcast guest is to show the podcast host that I can deliver a valuable episode.” - Kristin Molenaar Click To Tweet “Get out there and share your methodologies if you have them.” - Kristin Molenaar Click To Tweet

Resources:

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