The #1 Secret Behind Marketing Videos that Convert If you ask 100 marketers about what makes an effective marketing video… you’ll probably get 100 different answers! Like… “Lay out your strategy in advance.” “Don’t forget to address objections.” “Use...
5 Ways to Thrive as a Business Owner in a Time of Crisis “What’s going to happen?” I’ve been asking myself this question a whole lot lately. As entrepreneurs, we love to say how we embrace uncertainty, rise to any challenge, and thrive under pressure. Well, now the...
5 Ways to Turn Your Content Into High-Impact Marketing Videos Sometimes, content marketing feels like a crapshoot. For most businesses, the process looks something like this: Step 1. Come up with an idea Step 2. Create the content Step 3. Hope for the best That,...
3 Underrated but Effective Video Promotion Strategies for Your Content There are two kinds of video promotion strategies. The ones that you’re supposed to do, like posting on social media, emailing your list, or bugging influencers for a share. You know — the basic...
How to Drive Engagement and Sales with Truly Unique Video Content Pop quiz: can you guess how many hours of video are uploaded online every minute? (And don’t cheat by googling it!) …You still googled it, didn’t you? Oh well. The answer is, we don’t really...
